Pure was founded in the early 2000's and sinds then produces a wide selection of good quality radio's with all the modern features we now desire. It doesn't matter if you are looking for a simple radio to replace your old one or a state-of-the-art smart streaming radio, Pure has got you covered. They also make alarm clock radio's, waterproof radio's portable radio's to take everywhere and even radio cd-systems for a more complete audio solution for your house. The design of pure radio's is also pleasing to look at with both retro and modern influences so they will look good in almost any interior.